Media 1.0 celebrates key texts produced by media moguls and celebrated by well known critics.
Vague recognition of internet and new digital media, as an "add on" to the traditional media.
VCRs, posters, newspapers.
Media 2.0- interest in the massive "long tail" of independent media projects such as those found on youtube and many other websites, mobile devices and other forms of DIY.
DVDs, blu rays, TV.
Everything online is very free, there a comparison made between the internet and the wild west because of the freeness